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An investigation of the role of strategic partnerships in business growth: A case study of fintech startups in Niger State.

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Background of the Study: Strategic partnerships have become increasingly important in driving growth and sustainability for startups, especially in the fintech sector. The rapid evolution of financial technologies has led to a highly competitive and dynamic market, where startups must leverage partnerships to access resources, technology, and expertise (Adeoye et al., 2024). In Niger State, Nigeria, fintech startups face challenges such as limited access to capital, regulatory hurdles, and a lack of adequate infrastructure to scale their businesses (Kareem & Gimba, 2023). Consequently, these startups must form strategic alliances with established financial institutions, technology firms, or other startups to navigate these challenges and foster growth.

Strategic partnerships allow fintech startups to access a wider customer base, enhance their service offerings, and share risks (Oluwatoyin & Ibrahim, 2023). In Niger State, where the fintech sector is still emerging, many startups have turned to partnerships as a means of expanding their reach and gaining competitive advantages (Olawale & Samuel, 2025). These partnerships often provide fintech startups with the capital, technology, and market access they need to scale quickly and efficiently. This study aims to investigate how strategic partnerships contribute to the business growth of fintech startups in Niger State, providing insights into how these collaborations can be harnessed for maximum benefit.

Statement of the Problem: Fintech startups in Niger State face numerous challenges in scaling their businesses, including limited access to funding, inadequate infrastructure, and a competitive market environment. As a result, many of these startups struggle to grow and achieve sustainability. One potential solution to these challenges is the establishment of strategic partnerships, which can provide access to resources and expertise that would otherwise be out of reach. However, many fintech startups in Niger State lack the knowledge and experience to effectively form and manage strategic partnerships. This limits their growth potential and leaves them vulnerable to market disruptions. The lack of understanding about the role and potential of strategic partnerships in business growth is a critical issue that needs to be addressed in this study.

Objectives of the Study:

1. To explore the role of strategic partnerships in the growth of fintech startups in Niger State.

2. To assess the benefits and challenges of strategic partnerships for fintech startups in Niger State.

3. To provide recommendations for fintech startups on how to effectively leverage strategic partnerships for business growth.

Research Questions:

1. How do strategic partnerships contribute to the growth of fintech startups in Niger State?

2. What are the key benefits and challenges of strategic partnerships for fintech startups in Niger State?

3. How can fintech startups in Niger State optimize their strategic partnerships for business growth?

Research Hypotheses:

1. Strategic partnerships do not significantly contribute to the growth of fintech startups in Niger State.

2. The benefits of strategic partnerships do not significantly outweigh the challenges for fintech startups in Niger State.

3. There is no significant difference in growth between fintech startups with strategic partnerships and those without in Niger State.

Scope and Limitations of the Study: The study focuses on fintech startups operating in Niger State, Nigeria, and examines how strategic partnerships impact their business growth. The scope includes both financial and non-financial partnerships, such as collaborations with technology providers, investors, and other fintech startups. Limitations of the study include the relatively small number of fintech startups in Niger State, which may limit the generalizability of the findings. Additionally, the study may be constrained by the availability of data from startups, some of which may be hesitant to share sensitive partnership information.

Definitions of Terms:

• Strategic Partnership: A mutually beneficial collaboration between two or more organizations aimed at achieving shared goals, typically involving resource sharing, knowledge exchange, and joint ventures.

• Fintech Startup: A new company that uses technology to provide financial services, including digital payments, online lending, and blockchain applications.

• Business Growth: The process of expanding a company's market presence, revenue, and operational capacity over time

 





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